Partner:
Challenge:
From Viewpoint we have collaborated in the positioning of Altamira as the leader of the servicers industry in Spain. Altamira has gone from being a company linked to Banco Santander to an independent company, with more than 20 clients and a wide range of diversified services.
From ViewPoint we have worked to promote and consolidate this new positioning through corporate communication of different strategic operations – such as internationalization or the pioneer agreement with Amazon – and commercial communication, with support for commercial campaigns, fairs and different events.
Strategy:
- Strategic Consutling
- Development of communication materials
- Action plan
- Press office
- Monitoring and reporting
Result:
We have managed to build a coherent corporate discourse that has contributed to Altamira’s leading position within the servicers sector.
