Our Team
People are the key to any project and make a difference. We are a team with extensive experience and excellent innovation capacity. This is the best combination to offer our clients the solutions they need. Experience and vision merge with our ability to provide distinctive proposals.
Pablo Fernández
Founding Partner and Director
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Pablo Fernández, a founding partner and promoter of ViewPoint Communication, has developed his professional career in various communication areas, from journalism to corporate communication and strategic consultancy. After several years as a journalist at La Vanguardia, he became the Head of Corporate Communications at BBVA and later collaborated as a Senior Consultant with the Brunswick Group in London.
His experience in the field places him in a leading position to understand the client and provide solutions tailored to their needs and possibilities. His knowledge is based on real situations in areas such as crisis management, strategic and brand positioning, M&A, commercial launches, financial communication, the integration of external and internal communication in a single platform and management in international markets – Latam, UK, USA and Asia – among other specialities. In addition, he has team management skills and a strategic, proactive and comprehensive vision of communication. He speaks Catalan and English.
Nazaret Rodríguez
Director
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Nazaret has been part of the ViewPoint Communication team since 2015 and is currently in charge of the agency’s management, responsible for coordinating the company’s main accounts. She has extensive experience in strategic planning for corporate and financial communication, content management for communication and digital marketing, and crisis and reputation management.
Nazaret holds a Bachelor’s Degree in Journalism from the Complutense University of Madrid (UCM) and a Master’s Degree in Corporate and Digital Communication from EAE Business School.
Teresa Lázaro
Account Director
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Teresa joined ViewPoint as Account Director in 2018 with the aim of contributing her extensive knowledge of the economic press. She specialises in macroeconomics, fiscal reporting and economic policy. She has more than 12 years of experience in governmental press briefings, economic bodies and parliamentary journalism, after working for ten years at the Europa Press news agency and three years at the digital newspaper Vozpópuli.
Since 2018, she has headed up the design and implementation of the communication strategies of some of the agency’s clients.
Guillermo Ginés
Account Director
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Guillermo has been with ViewPoint since the start of 2023, when he joined the company as Account Director. After developing part of his career in the Economy section of the daily ABC, he has almost ten years of experience as a specialist in economic and business information.
As ViewPoint’s Account Director, Guillermo collaborates on designing the corporate communication strategy of the agency’s clients and is in charge of developing different communication materials, producing digital content, and maintaining direct contact with the media.
Patricia García
Communication Consultant
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Patricia has more than seven years of experience in communication, specialising in digital communication strategies, social media and new narratives. Her mission is to look for and develop new ways of communicating, using languages that adapt corporate and financial communication to the digital environment, social media and multimedia formats.
Patricia holds a Bachelor’s Degree in Journalism from the Complutense University of Madrid (UCM), a Master’s Degree in Digital Communication (UCM) and another Master’s Degree in Data and New Narratives (OUC).
Rodrigo Guerra
Communication Consultant
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Rodrigo has studied journalism and international relations and is specialising in corporate communication.
He brings a fresh and creative perspective to the team, backed by his recent years of experience in communication.
Carlos Sánchez
Senior Consultant
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Carlos has more than ten years of experience in reputation management, media relations and public relations. He is currently a member of the International Institute of Corporate Diplomacy (IICD).
He has also developed his career by managing consultancy projects for companies, professional associations, and NGOs in Spain and Brussels.
Núria González
Communication & and Brand Designer and Consultant
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Creative, committed and with great visual sensitivity. Núria holds a Bachelor’s Degree in Design and specialises in brand communication. In recent years, she has worked as a brand and communication consultant for companies in the pharmaceutical sector (Grifols and Almirall) and the cosmetics sector (Natura Bissé).
Her experience in design, branding and communication brings added value to all those projects that need to enhance the presence of their brand, as well as to give life to corporate campaigns and materials.
María Cortina
Senior Advisor
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María Cortina is a professional with over 35 years of experience in communication, institutional relations and sustainability.
Throughout her career, she has stood out for her ability to define and manage teams, strategies and budgets, reporting directly to CEOs and board directors.
Ulla Karppinen
Senior Advisor
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Ulla is a global marketing and corporate communications professional with more than 30 years of experience in banking, telecommunications and business management training.
Franc Carreras
Senior Advisor
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A Professor of Digital Marketing at ESADE and chosen by the daily Expansión as one of Spain’s top 50 experts in digital transformation.
He is an academic collaborator at ESADE, the co-founder of MamisDigitales.org, a digital consultant at Ebiquity, Epson, Caixa d’Enginyers and Bodegas Tor
Blanca García
Administration and Business Development Director
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Blanca García’s professional career spans almost 20 years, with managerial responsibilities in managing online services companies, travel agencies and customer service.
With a comprehensive vision of the business and experience in the online world, she can lead teams, specialise in results-based management, and forge good relationships with clients and suppliers.
